Hot Toys used the Sideshow Collectibles booth at San Diego Comic-Con 2026 to give collectors a substantial look at its upcoming Marvel lineup, with the biggest spotlight falling on Avengers: Doomsday. The display brought several of the film’s characters into the company’s 1/6 scale format, while also showcasing a massive Hulk from Spider-Man: Brand New Day and the previously announced Artisan Edition Thor from Avengers.
For collectors tracking Hot Toys’ expanding Marvel roster, the booth presentation was notable because it moved Avengers: Doomsday from movie speculation into a clearly defined sixth-scale collecting program. Doctor Doom led the charge, joined by Professor X, Magneto, Cyclops, Beast, Gambit, and a Sentinel display. The lineup also signals just how heavily the film’s X-Men presence may influence future MCU collecting.
Doctor Doom Takes Center Stage
The most developed release in the display is Doctor Doom, presented as a fully realized sixth-scale figure with a newly crafted masked head, separated rolling eyeballs, and a body featuring approximately 30 points of articulation. The figure stands around 31 centimeters tall, placing it in the familiar Hot Toys scale while giving Doom enough physical presence to dominate a Marvel shelf.
Doom’s costume is one of the more visually distinctive interpretations seen in recent screen-based versions of the character. The figure combines a dark green hooded cloak, textured tunic, chainmail sleeves, silver armor elements, gauntlets, greaves, and armored footwear. The cloak includes embedded wire for posing, while magnetic clasps are intended to make display adjustments less cumbersome.
Accessory options include interchangeable fists, relaxed hands, hands designed to hold a magical book, and translucent green effect hands with black crackle detailing. A separate magical book and a branded character stand are also included with the standard presentation. These details give collectors more than a static armored villain; Doom can be displayed as a battlefield commander, mystic, or imposing figurehead.
Hot Toys is also offering a more elaborate Ultimate Version with a Sentinel hand-themed diorama base, LED lighting, and an additional mystery accessory. A separate Doom throne is planned as an optional display piece. The reported pricing places the standard version at $285, the Ultimate Version at $390, and the throne at $210, making the complete display a significant investment even by premium sixth-scale standards.
The X-Men Expand the Display Potential
The presence of Magneto, Cyclops, Beast, Gambit, and Professor X gives this wave a different flavor from the predominantly Avengers-focused releases that have defined much of Hot Toys’ MCU output. Rather than building a single-character display, collectors can begin assembling a broader Avengers: Doomsday shelf with competing factions, team compositions, and dramatic character contrasts.
Magneto and Cyclops are particularly important additions for collectors who have been waiting for a dedicated live-action X-Men presence in the Hot Toys range. Their costumes appear designed to translate the film’s screen designs into practical sixth-scale tailoring, while Gambit offers the most immediate opportunity for a dynamic action display thanks to his recognizable silhouette and energy-based visual identity.
Professor X, Beast, and the Sentinel are equally important from a world-building standpoint. The availability of a Sentinel display could give the line a much-needed sense of scale, although the exact format and final production details remain important questions for collectors. At this stage, some of these figures are more fully revealed than others, so collectors should treat the booth display as an early look rather than a complete product specification sheet.
From a display perspective, the X-Men figures may also have stronger long-term appeal than a conventional movie wave. Dedicated collectors can combine them with earlier Wolverine, Deadpool, or Professor X releases, while MCU-focused collectors may see them as the foundation of a new crossover shelf. The ultimate value will depend heavily on how many characters Hot Toys chooses to produce beyond the initial announcements.
A Massive Hulk for Spider-Man: Brand New Day
The other major reveal at the Sideshow booth was Hot Toys’ Hulk from Spider-Man: Brand New Day. At approximately 51 centimeters tall, this is reportedly the largest Hulk figure the company has produced, standing considerably taller than its earlier versions from The Avengers and Thor: Ragnarok.
Size is clearly the defining feature, but the figure is not simply an oversized statue. Hot Toys has equipped Hulk with seamless joints, interchangeable fists and open hands, and two alternate face plates featuring different expressions. Both portraits include separated rolling eyeballs, allowing collectors to fine-tune the character’s gaze for more aggressive or confrontational poses.
The design uses gray shorts with battle-damaged detailing and a specially engineered display stand intended to support the figure’s considerable weight. The seamless construction should help preserve the character’s massive, organic appearance, although collectors will understandably want to monitor long-term durability and posing limitations once production samples reach the market.
At this scale, Hulk becomes a centerpiece rather than a conventional companion figure. He will tower over standard sixth-scale characters, which makes him especially appealing for collectors who want a visually dominant display or a convincing size contrast with Spider-Man. The tradeoff is that shelf depth, cabinet clearance, and stand stability become much more important than they are with a typical 30-centimeter figure.
Thor and the Broader Marvel Display
The booth also featured Hot Toys’ Artisan Edition Thor from Avengers, adding a premium revisit of one of the MCU’s foundational heroes to a display already focused on major franchise moments. The Artisan label typically places greater emphasis on specialized materials and hand-finished presentation, making this Thor a natural fit for collectors who prefer centerpiece releases over standard production figures.
Placed alongside Doctor Doom, the new Hulk, and the developing Avengers: Doomsday roster, Thor helps bridge several eras of MCU collecting. He can function as part of an original Avengers display, a character-focused Chris Hemsworth shelf, or a larger multigenerational Marvel arrangement.
The strongest aspect of the Sideshow presentation is the range of display scales within the same brand lineup. Doctor Doom and the X-Men figures occupy the familiar sixth-scale footprint, while Hulk introduces an imposing oversized presence and the Artisan Thor provides a more premium treatment of a familiar character. The result is a booth lineup aimed at collectors who view Marvel figures as long-term display pieces rather than simple movie merchandise.
Collector verdict: The Avengers: Doomsday figures will be most appealing to collectors ready to begin a new MCU era, especially those interested in Doctor Doom and the live-action X-Men lineup. Hulk is the standout for collectors who want a true shelf centerpiece, while the Artisan Thor is better suited to established Marvel displays seeking a high-end upgrade. The main caution is financial: building these characters into a complete scene could become an expensive commitment before the film’s full roster is even known.
At the time of the SDCC 2026 booth reveal, not every figure had complete public specifications, pricing, or preorder information. That makes the display important primarily as a preview of Hot Toys’ direction, with final production details still worth watching as the Avengers: Doomsday lineup develops.
Sources
- toyark.com
- gizmodo.com
- comicbookmovie.com
