Hasbro is entering Hyrule with its first collector-oriented The Legend of Zelda action figures, and the opening wave is a smartly focused trio: Link, Princess Zelda, and Ganondorf as they appear in The Legend of Zelda: Tears of the Kingdom. For collectors, the announcement is notable not only because it brings Nintendo’s flagship fantasy franchise into Hasbro’s established 6-inch action-figure space, but because it immediately establishes the central hero-versus-villain display dynamic.
The Heroes of Hyrule collection is scheduled for release in spring 2027. Pre-orders opened on July 22, 2026, through Amazon, Walmart, Hasbro Pulse, and participating fan-channel retailers. The figures are also being displayed at San Diego Comic-Con 2026, giving collectors an early look at the physical prototypes before the production release.
This is the first wave tied to Hasbro’s new multi-year licensing partnership with Nintendo. While The Legend of Zelda has received numerous statues, amiibo, model kits, and import figures over the years, Hasbro’s approach places the property into a familiar collector-action-figure format designed to work alongside lines such as Marvel Legends and Star Wars: The Black Series.
A Strong Opening Lineup from Tears of the Kingdom
Hasbro’s decision to begin with Tears of the Kingdom rather than Link’s classic green-tunic appearance may surprise some collectors. The 2023 game’s designs are considerably more elaborate, however, giving the line an opportunity to show off layered costumes, sculpted textures, accessories, and a more visually distinctive version of the familiar cast.
Link and Zelda are listed at approximately six inches tall, while Ganondorf stands over 7.5 inches. That height difference should give the initial lineup a more convincing sense of scale on the shelf, particularly when Ganondorf is displayed opposite the two protagonists.
The character selection also makes the first wave feel complete rather than introductory. Collectors are not being asked to begin with Link alone and wait indefinitely for the rest of the central cast. With all three major figures revealed at launch, the collection can immediately function as a self-contained Tears of the Kingdom display.
Link and Zelda Bring the Most Display Flexibility
The Heroes of Hyrule Link includes more than 20 points of articulation, a soft cloth cape, the Master Sword, Hylian Shield, and an interchangeable Zonai power hand. The alternate hand is particularly important for collectors who want the figure to reflect Link’s distinctive visual identity in Tears of the Kingdom rather than simply present another standard sword-and-shield version of the character.
Early convention photography suggests that the sculpt captures the layered structure of Link’s outfit effectively. The tunic, leather straps, belt details, arm patterning, and cape give the figure considerable surface interest even before accessories are added. The Hylian Shield also carries the recognizable crest and Triforce imagery, making it a useful display piece when mounted on Link’s back or held in a defensive pose.
Princess Zelda is similarly listed with more than 20 articulation points and includes the Decayed Master Sword along with an interchangeable right hand. Her flowing costume presents a different engineering challenge from Link’s more compact outfit. The sculpted drapery and long skirt-like elements will likely determine how much practical posing range she retains outside of upright or lightly dynamic poses.
Based on the displayed prototype, Zelda has strong shelf presence even in a neutral stance. Her design is more regal and visually composed than Link’s adventuring gear, which should make her especially attractive to collectors who prefer character-focused displays over action poses.
Ganondorf Is the Wave’s Centerpiece
At $42.99, Ganondorf is the premium-priced figure in the assortment. That increase is reflected in his larger scale: Hasbro lists him at more than 7.5 inches tall despite the line’s 6-inch classification. He includes the Gloom Sword, scabbard, and an interchangeable right hand, with more than 20 articulation points advertised.
The figure appears designed to dominate a display. Ganondorf’s broad silhouette, long red hair, layered cape, jewelry, crown, beard, and patterned clothing give him substantially more visual mass than Link or Zelda. The sculpted ornamentation on his costume is also more intricate, which helps justify his position as the wave’s larger and more expensive release.
From the San Diego Comic-Con display, early collector impressions have generally emphasized the figure’s imposing proportions and detailed costume work. The gold accessories, facial hair, hair styling, and layered clothing all contribute to a presentation that feels closer to a premium action figure than a simplified game-toy interpretation.
Ganondorf’s price will probably be the biggest decision point for collectors. At nearly $43 before tax, he costs noticeably more than Link and Zelda, but he also appears to serve as the visual anchor for the entire wave. For anyone planning to purchase only one figure, the Demon King may ultimately offer the strongest standalone display presence.
Collector Analysis: Promising Sculpt Work, but Production Details Still Matter
The official specifications make a favorable first impression. All three figures are positioned as articulated collectibles rather than static statues, and the accessory selections are character-specific instead of relying exclusively on generic weapons. Link receives the most immediately varied loadout, while Zelda and Ganondorf receive accessories tied directly to their Tears of the Kingdom identities.
The key unanswered questions concern final production quality. Prototype photography can show sculpted detail and general proportions, but it cannot confirm the consistency of paint applications, joint tolerances, plastic quality, balance, or how well the figures hold poses over time. No full retail reviews or long-term collector tests are available yet, so judgments about durability and articulation should remain provisional.
There is also no indication yet of additional waves, alternate costumes, monsters, sages, or accessories designed to expand the line into a broader Hyrule display. The franchise offers enormous character depth, from classic incarnations of Link and Zelda to major supporting characters and enemies. Whether Hasbro explores that range will likely depend on the performance of this opening assortment.
For collectors already invested in Tears of the Kingdom merchandise, these figures offer a practical alternative to higher-priced statues and more specialized import releases. They should also appeal to Marvel Legends and Black Series collectors who want a Nintendo property that can share a broadly compatible shelf environment without shifting to a much larger statue scale.
Collector verdict: The first Heroes of Hyrule wave looks like a well-chosen foundation for Hasbro’s Zelda presence. Link and Zelda should appeal to collectors who want a balanced character display, while Ganondorf is the obvious centerpiece for anyone drawn to larger, more imposing villains. The assortment is not yet a complete Hyrule collection, but it gives collectors a strong starting point and leaves plenty of room for the line to grow.
Sources
- actionfigureinsider.com
- newsroom.hasbro.com
- hasbropulse.com
- toyhabits.com
- nintendowire.com
